You probably already play background music
So Get the most out of it
Place-based experiences are the new marketing channel. So every detail of the in-person experience must be dialed correctly. Research shows music influencers consumers' brains in a subtle yet powerful way. But the wrong music can have equal but opposite impacts.
Don't let your summer season campaigns run without an optimized music program.
WHY IT MATTERS
The Right Soundtrack
Music is one of the most powerful tools to influence consumers. It's so impactful it's used in everything from movies to medicinal therapy.
But pressing play to a shuffled playlist isn't going to produce the RESULTS you want. Infact, it could be the opposite of what you want and subconsciously scare your customers away.
Ready to see what music can do for your brand?
THE WRONG EXPERIENCE CAN
Loyalty is crucial for consistent revenue. But the wrong music can hinder all other efforts to improve the experience. In one study, 51 percent of consumers said they would NOT return to a restaurant or store if their experience doesn’t live up to expectations.
Reduce Customer Satisfaction
The wrong background music can break your customer experience. Why? Intelligent background music also improves employee morale and influences customers into a more comfortable state of mind.
Make Wait Times Seem Longer
Your customer's brain needs to be fed, especially during those peaks where wait times may be longer than usual. The wrong music can highlight the wait time even more than it actually is.
THE RIGHT MUSIC CAN
We've done the research ourselves and when we ONLY change the music to a neuro-science approach there are the results.
Increase Customer Satisfaction by 15% (Q Score Study)
Reduce CRITICISM by 17% (“I Score”)
Increase overall experience by nearly 10%
Percieve faster and friendlier service
Believe product/service was better
Ready to Maximize the Summer Season?
Drop us a line to talk to one of our Experience Architects.
THE iQ DIFFERENCE
Unlike the traditional methods, we combine neuroscience, with technology and expertise to create a comprehensive experience.
As a Cornell University partner, we develop our programs using over four decades of neuroscience research to influence consumers through demographic and physiographic data.
We customize every single store by the hour. For our customers, it's not a playlist on shuffle. It's a soundtrack matched to the ebbs and flows of each store.
Retail Designed Solutions
One-size-does not fit all. Custom programs for each solution for designed for retail and for your brand. Across each inidivudal location.
Constant, nationwide support for installations and fixes. In fact, our NPS score is 7x higher than our counterparts.
Don't believe us?
Try our RISK-FREE pilot.
We wouldn't want you to just take our word for it.
ALERT: 95% of customers migrate to us once they experience the iQ difference through our pilot program.
Leverage Our Expertise
Check out our Whitepapers
Leverage our research and expertise.
Read about our Customers' Success
See the impact through their lens.
Reach out to our music experts.