INTELLIGENT MUSIC MARKETING
Place-based experiences are the new marketing channel. So every detail of the in-person experience must be dialed correctly.
Research shows music influencers consumers' brains in a subtle yet powerful way. But the wrong music can have equal but opposite impacts.
THE WRONG MUSIC CAN
Loyalty is crucial for consistent revenue. But the wrong music can hinder all other efforts to improve the experience. “Brands are failing to create the positive, emotional experiences that drive customer loyalty.” In one study, 51 percent of consumers said they would not return to a restaurant or store if their experience doesn’t live up to expectations.
Interactions Become Indifferent
The wrong background music can break your customer experience. Why? Intelligent background music also improves employee morale and in return making each customer interaction much more impactful.
Wait Times Seem Longer
Your customer's brain needs to be fed, especially during those peaks where wait times may be longer than usual. The wrong music can highlight the wait time even more than it actually is.
THE iQ DIFFERENCE
As a Cornell University partner, we develop our programs using over four decades of neuroscience research to influence consumers through demographic and physiographic data.
We customize every single store by the hour. For our customers, it's not a playlist on shuffle. It's a soundtrack matched to the ebbs and flows of each store.
Retail Designed Solutions
One-size-does not fit all. Custom programs for each solution for designed for retail and for your brand. Across each inidivudal location.
Constant, nationwide support for installations and fixes. In fact, our NPS score is 7x higher than our counterparts.
Don't believe us?
Test our risk-free pilot.
We wouldn't want you to just take our word for it.
ALERT: 95% of customers migrate to us once they experience the iQ difference through our pilot program.
Check out our Whitepapers
Leverage our research and expertise.
Experience the iQ difference. Get in touch with our sensory specialist to evolve your customer experience.